ARTICLES | ESTHETICS

 minimalism 

Minimalism is more of a philosophy rather than a movement or a trend. By embracing it as a core part of Other Tribe, we believe in the trajectory set by it in more than one aspect of our work.

Pictured above:
Composition With Red, Blue And Yellow — Piet Mondrian (1872–1944)
 

The minimalism directs the design process, enriching the experience of our solutions, while also providing the focus that we need to ask the right questions for a complete outcome.

The term of “minimalism” often refers to anything that is spare or stripped to its essentials. We choose to believe it’s akin to sculpting: you cut, chisel and smooth, until the rough slab of material reveals the masterpiece that lies within. The sculptor does not see a chunk of material—he envisions the result.

This simple but marvelous philosophy is sadly misunderstood, especially in the context of flat and brutalist design trends. It’s not about not adding details, for the sake of productivity. It’s about having the precise amount of information, with the precise amount of freedom, to allow it to shine. In a more broad sense, one can find the European roots of minimalism visual art in the geometric abstractions of painters associated with the Bauhaus, in the works of Kazimir Malevich, Piet Mondrian or other artists associated with the De Stijl movement, the Russian Constructivist movement, and in the work of the Romanian sculptor Constantin Brâncuși. *

MINIMALISM IS NOT A STYLE, IT IS AN ATTITUDE, A WAY OF BEING. IT’S A FUNDAMENTAL REACTION AGAINST NOISE, VISUAL NOISE, DISORDER, VULGARITY. MINIMALISM IS THE PURSUIT OF THE ESSENCE OF THINGS, NOT THE APPEARANCE. **

– MASSIMO VIGNELLI (1931-2014)

Graphic design, through minimalism, shaped communication beyond return. Today is more evident than ever that the messages with a clear focus are performing best. By reducing the clutter around the subject, minimalism allows people to experience and experiment.

When the message is simple and clear, one can focus and notice the finer details, the quality of the craftsmanship. The solution provided by the modern minimalism advocates that information must be easy to decode, understand and remember, in a very short period of time. To this extent, minimalism is the most efficient way to communicate on point.

Hasegawa Tōhaku—Pine Trees
Japanese people have a high regard for this paradoxical expression of empty space in pictorial art and it has helped them develop an imaginative capability that moves far beyond natural descriptive detail. Tuhaku’s “Pine Trees” is one of the prototypes that shape and convey this artistic taste. As the Edo-period manual “The Collection of Painting Techniques” puts it, “When construed as part of a larger pattern, even white paper can be satisfying”.
In other words, an unpainted space should not be seen as an information-free area: the foundation of Japanese aesthetics lies in that empty space and a host of meanings have been built upon it. An important level of communication thus exists within the dimension we call “white”.

—Kenya Hara, White*.
MINIMALISM IS NOT A LACK OF SOMETHING. IT’S SIMPLY THE PERFECT AMOUNT OF SOMETHING.***
— NICHOLAS BURROUGHS
Logo Modernism—Jens Müller (TASCHEN, 2015)

In our design process, we focus on the real content by eliminating the vulgar and the redundant, allowing the essence to shine.

Other Tribe redefines the process through minimalism: “understand -> simplify -> clarify -> amplify”. This approach is embedded on every step: research, concept and execution. All for one great purpose; enhancing the end-user′s experience.

We, at Other Tribe, are always ready to take on projects that we believe in.

Contact us to request a personalized quote.

Footnotes

* https://en.wikipedia.org/wiki/Minimalism_(visual_arts) section 10 & 11

** http://www.claudiosilvestrin.eu/mobile/index.php?option=com_content&view=article&id=115 

*** http://nicholasburroughs.com/designschooldropout/quotes-perpetuate-thoughts-xvi/

Hasegawa Tohaku, Pine Trees. Momoyama Period, 16th century. Tokyo National Museum. From Wikimedia Commons, the free media repository.